The Pennsylvania Food Merchants Association (PFMA) which advocates the views of the Commonwealth’s food and beverage industries, today issued a statement regarding the passage of Senate Bill 688, which amends the state Liquor Code to allow retailers such as grocery and convenience stores to sell ready-to-drink (RTD) beverages or canned cocktails.
“We are thrilled with the passage of Senate Bill 688, which marks a significant step forward for consumer convenience and choice,” said Alex Baloga, president and CEO of PFMA. “Allowing the sale of ready-to-drink beverages not only supports our local businesses but also caters to the evolving preferences of our community. This legislation is a win for both consumers and the economy, paving the way for a more dynamic and responsive marketplace.”
Under current law, these products are restricted to state-run liquor stores because the base alcohol is liquor. A 2021 Public Opinion Strategies study (PDF) on the issue of RTDs found that 86 percent of both consumers and non-consumers of RTD beverages believe they should be sold alongside other options like beer and wine.
“On behalf of Pennsylvania’s grocers and convenience stores, we urge the Pennsylvania House of Representatives to take swift action on this important legislation,” Baloga said.
